William Fletcher MBE, Chief Executive, Trader.co.uk & Car.co.uk
Will is Chief Executive of Trader.co.uk and Car.co.uk, and founder of Trader.co.uk. He received an MBE for services to recycling and social enterprise.
He spent more than seven years at Recycling Lives Ltd in Preston, one of the UK's largest metals-recycling and offender-rehabilitation businesses, as Managing Director and then CEO, and sat on the board of the British Metals Recycling Association (BMRA). He joined New Reg Limited as CEO of Car.co.uk in December 2022, expanding to Chief Executive of both Trader.co.uk and Car.co.uk in August 2025.
His focus is the older-to-salvage-then-scrap end of the market: the vans and vehicles that don't fit neatly into traditional trade channels. Under his leadership, Car.co.uk was named in the Sunday Times 100 Fastest-Growing UK Companies in 2024, and in 2026 the group was awarded the King's Award for Enterprise in the Innovation category, Will's fifth King's or Queen's Award, having previously received four during his time at Recycling Lives (2010, 2014, 2018, 2019).
"Sellers shouldn't need a degree to work out which exit gets them the best deal for their van. We built Vansold to make that decision in five seconds."

